Future Now's Marketing Optimization Blog

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Future Now Post
Friday, Jul. 25, 2008 at 5:38 am

Noticeable Errors

error messageAfter my last post, I came across this error message and thought it exemplified all the qualities that a noticeable error message should exhibit.

1. It’s in a contrasting color (I know on our last conversation red was discussed and is used here, but if your site’s overall color-scheme is red it will not be effective at catching your customer’s attention).

2. It’s located in a place that the customer is already looking. By placing the error message where your customers last click was, there …

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Special Announcement
Thursday, Jul. 24, 2008

Hot Tip! Super Secret “Dr. Phil” Software Release

Today we (FutureNow, FUTR.OB),  issued a press release where we “sorta kinda” spilled the beans. We’re only accepting alpha clients right now and we’re not disclosing the name yet (hence, its code name: “Dr. Phil”) but we’re psyched. This is the best thing FutureNow has ever done. Check it …

...continue reading "Hot Tip! Super Secret “Dr. Phil” Software Release"
Future Now Post
Thursday, Jul. 24, 2008 at 5:47 am

Top 10 Online Retailers by Conversion Rate - June 2008

Here are the top 10 converting websites for June 2008*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion.

1. ProFlowers 28.40%
2. Office Depot 25.60%
3. FTD.com 24.30%
4. 1800flowers.com 20.30%
5. Lane Bryant Catalog 18.7%
6. QVC 17.50%
7. Eddie Bauer 16.8%
8. …

...continue reading "Top 10 Online Retailers by Conversion Rate - June 2008"
Future Now Post
Wednesday, Jul. 23, 2008 at 6:23 am

How Online Searches Affect Offline Sales

I was recently looking for a new speaker stand for my iPod. It would never even occur to me to go into my local electronics store to see what was available and what might be right for me. …

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Future Now Post
Tuesday, Jul. 22, 2008 at 1:32 pm

Time to Admit It’s Broken

Every retailer I have spoken with in the last couple of months keeps telling me they feel they have problems with their category pages. If you feel the same way then you aren’t alone.

I can’t think of many retailers who feel that their category pages are awesome. However, retailers keep …

...continue reading "Time to Admit It’s Broken"
Future Now Post
Tuesday, Jul. 22, 2008 at 9:17 am

Paris Hilton, Yes, Paris Hilton

Posted in Retail | Reviews

The latest trend in online retail…..Brett Hurt, CEO of Bazaarvoice just sent an email out to his advisors with Paris Hilton in the subject line. I was surprised and CURIOUS, but of course, it was totally appropriate and completely business related. Are you curious too?

Hmmm, I wonder …

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Future Now Post
Tuesday, Jul. 22, 2008 at 8:21 am

Preventing the Add-and-Abandon; Making a more user-friendly wish list

Ever wonder what happens when you watch your customers put loads of merchandise in their shopping cart; spend a significant amount of time on your site and then all of a sudden abandon it?

Ever get frustrated that they didn’t utilize …

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Future Now Post
Monday, Jul. 21, 2008 at 4:38 pm

14 Best Business Fiction Books

Posted in Books | Word of Mouth

I’m always looking for another good read, especially if it’s on my Kindle. My friend, Patrick Sullivan, Jr. spoiled me by giving me a Kindle as a gift. How did I ever live without it?

Joe Nocera lists 14 books he likes in no particular order in “The Best …

...continue reading "14 Best Business Fiction Books"
Future Now Post
Monday, Jul. 21, 2008 at 10:25 am

Benchmarking Your Customer Experience

Last week at the Shop.org conference, I offered attendees a report on how they ranked on our 2007 Customer Experience Study and the ability to be among the first sites reviewed for our 2008 benchmarks. I …

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Future Now Article
Friday, Jul. 18, 2008

How to Use Any Tool to Optimize Better

As a self-professed tool junkie, I’m a sucker for shiny new tools. I love tools of any kind — Web tools, software tools, and on a Sunday morning you might even find me …

...continue reading "How to Use Any Tool to Optimize Better"

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